Shriners

Strength. Healing. Support.

Shriners

Key Insights

Burn survivors highly value forming connections with someone who has been in their shoes.

Challenge

Lack of awareness surrounding the School-Aged LIBRE project, which is

a program dedicated to improving the lives of burn survivors ages 5-12

by evaluating important domains of their everyday lives.

Solution

We created a social media campaign via Instagram and Facebook to help Shriners and their patients create a space for parents to share their thoughts and create a community digitally.

#helpushelpothers

#Libreproject

Slogan

Strength. Healing. Support.

Shriners

Team

ACD of Copy: Riley Starr

Account Executive: NickTelesmanic

Project Manager: MadisonTroncho

Art Director 1: RileyLane

Copywriter 1: JustinHung

Art Director 2: Yuanqi Yan

Copywriter 2: Amanda Le

Strategist 1: SilahSaigol

Strategist 2: Ha Nguyen

Shriners - Final Client Presentation Tem