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Dunkin' PM
Keeps You Running
Challenge
People love going to Dunkin’ in the morning to kick off their day.
However, most of us don’t think about going there after 5 pm.
Our research showed that people enjoy going to other places like Starbucks because it has more of a relaxed/“home” vibe.
Solution
We created a series of ads that would entice people to run to Dunkin’ after 5pm.
Team
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