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   HERO BREWS   

   Crack Open a Standing Ovation    

Classic

Collection

Now on Sale
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Classic

Collection

Now on Sale
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CREATING SOLUTIONS

The pandemic shut down the entire world and just as Sam Adams was gearing up to open their new taproom. We devised an idea that would help them bounce back. 

Our everyday heroes have always fought and protected us day in and day out. We recognized that a big thank you was well overdue so we decided to honor them with a new line of beer we call Hero Brews. 

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CHALLENGE

The pandemic shut down the entire world and just as Sam Adams was gearing up to open their new taproom. We devised an idea that would help them bounce back. 

SOLUTION

Our everyday heroes have always fought and protected us day in and day out. We recognized that a big thank you was well overdue so we decided to honor them with a new line of beer we call Hero Brews. 

Copywriter: Riley Starr | Art Director: Zoe De Poalo

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CRISPUS ATTUCKS

Honoring an old hero

Black Brew Culture is a company that supports and makes merchandise for black-owned breweries across the country. We believe it would be a good idea if Samuel Adams teamed up with Black Brew Culture to promote the proposed Crispus Attucks beer and have the proceeds go towards black-owned breweries throughout the nation. 

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Grade A Amber

A tribute to our nation's teachers. This hop and malt combination transforms into a moderate caramel flavor that finishes with a clean bitterness. 

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Healthcare Hops

Inspired by hospital workers across the country. The marzen is rich in malt with a balance of clean ho bitterness, creating a smooth, refreshing taste. 

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PD Porter

Raise a glass to the police officers of our nation with this PD Porter. Beautiful combination of barley, hops, and yeast that blends for a smooth and creamy taste. 

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Firehouse IPA

Dedicated to our brave firefighters. This IPA combined with a pale malt blend and cascade hoppiness delivers a crips unforgettable character. 

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