Shriners
Strength. Healing. Support.
Shriners
Key Insights
Burn survivors highly value forming connections with someone who has been in their shoes.
Challenge
Lack of awareness surrounding the School-Aged LIBRE project, which is
a program dedicated to improving the lives of burn survivors ages 5-12
by evaluating important domains of their everyday lives.
Solution
We created a social media campaign via Instagram and Facebook to help Shriners and their patients create a space for parents to share their thoughts and create a community digitally.
#helpushelpothers
#Libreproject
Slogan
Strength. Healing. Support.
Shriners
Team
ACD of Copy: Riley Starr
Account Executive: NickTelesmanic
Project Manager: MadisonTroncho
Art Director 1: RileyLane
Copywriter 1: JustinHung
Art Director 2: Yuanqi Yan
Copywriter 2: Amanda Le
Strategist 1: SilahSaigol
Strategist 2: Ha Nguyen
